Outfit BrandNext Project
Outfit is a brand automation platform for valued brands and distributed organisations that allows teams to produce high-quality marketing material on demand. Clients include large enterprise brands, universities, franchises, and real estate firms. As a member of Outfit’s design team, I was responsible for front-end development, user experience, interaction design and contribution to the marketing funnel.
The following is a selection of documents produced in our brand's new guidelines. Development of the new styleguide and design system has been a group effort between the marketing and design team.